About Us

Bia was the Greek Goddess of FORCE, POWER, MIGHT, and STRENGTH.

For us, Bia represents the long history of feminine power. This is a product for women, built by a woman, who knows what it is like to have a million things going on at the same time.

The concept for this product was born out of necessity in 2020. During this time, the founder of Bia spent more time than usual outdoors running with her toddler. Long runs included stops at the playground and loads of running after a 1.5 year old.

Due to a heightened emphasis on security as she was now responsible not only for herself but her daughter, she would also take a pocket knife and whistle with her during these runs. Soon after, she realized there were no good places to store these items safely. She went online to find something to meet her needs, but nothing existed.

This is when Bia was originally developed.

Three years later, Bia became a fully patented product.

Now, Bia's founder is on a mission to get every woman a Bia Bra, and make their lives not only easier, but safer.